All posts by Mehul Fanawala

About Mehul Fanawala

Mehul is the Director of Global Sales at eZee Technosys Pvt Ltd. Leading as well as working with the entire eZee sales team, he takes care of eZee's entire international sales including team building and brand building.

15 Best Restaurant Marketing Strategies for 2019 – Part 2

In the first part of this blog, we talked about 8 out of 15 best restaurant marketing strategies you can apply in 2019. We discussed a myriad of things at length, and we’re sure you must’ve gotten a pretty good idea on the dos and don’ts for the coming year.

And we’re pretty sure that you must’ve included all the restaurant marketing strategies that we’d discussed in the previous part. Do reach out to us to share your opinions or comment below on how’d you find those strategies.

Now, without any further ado, let’s delve into the 2nd and the final part of this blog.

Have you imagined how your business would do in 2019?

Best restaurant marketing strategies for 2019 - Part 2

Well, let me draw a picture of it. An extremely well cash inflow (of course!), flocking customers and loads of happy feedbacks along with the brightest of the smiles, right?

Well, everything that you are anticipating about the success of your restaurant business can come true – with a group of small to big effective steps.

Check out the other 7 fabulous restaurant marketing strategies

1. Develop your brand identity

One of the important factor to take into account is developing your brand. Your brand is something your restaurant is known the best for. Developing a unique brand identity has an unparalleled outcome on your customers, social media, ads and other marketing strategies.

Now, the first step to build the best brand identity is to KNOW your target audience. And when I say know, it doesn’t just include the age group. It also includes the region, preferred cuisine, and lots of other demographics.

Your brand identity should be built around your target patrons.

Are majority of your patrons are heath-freak, or families, or the teenagers? Figure out what your potential customers would ask for at your restaurant. Once you have an entire chronicle of the targeted customers, you are all set to build a unique brand for your restaurant.

After that, flaunt your brand identity on every social media platform, advertisements, and other promotional campaigns.

2. Food! Make the most of it

Food is certainly at the core of any restaurant business and you definitely CANNOT compromise with this important aspect.

The food you’re serving at your restaurant is the trademark of your restaurant, a benchmark differentiating you from your competitors. Now, how can you use food as a part of your restaurant promotion?

So let me tell you, no matter how strongly you boast about your restaurant’s service, location, and brand; nothing, absolutely nothing will be matched with food.

There is no love sincerer than the love of food.

So, you have to be consistent with the food you are serving. Add some new and really toothsome delicacies in your menu. Potato tornadoes, Turkish ice-creams or so on.

Moreover, don’t keep presenting the old same menu. Refurbish your menu from time to time with some really interesting names and details about the dish. With the growing age, people have inclined a lot towards a healthier life. So, try incorporating healthy options as well in your menu items.

3. Enlist your business on Google

Now, Google is a search engine that gets 3.5 billions of searches per day (on an average).

Moreover, according to a study:

65% of smartphone users are looking for restaurant locations within walking and driving distance, 66% look for directions and 51% look for a contact number.


Firstly create a Google My Business page of your restaurant through Google My Business Listing. Include all your restaurant’s details like name, description, phone number, street address, hours of operation, images, menu and so on. Here’s an example of how Google Business Listing looks like for one of our clients El Kawther Restaurant in Egypt:

Google Business Listing of El Kawther Restaurant, Egypt

Now, Google has made it easier for restaurants like yours to get more discoverable and showcase the best of their menu items. You can add your restaurant menu directly into the Google My Business platform. When a user searches for “Your Restaurant”, it will display the information you have given to Google along with the URL of where your menu is placed. You can upload and edit the menu which will be displayed.

Above all, Google helps you get several useful customer insights. Your guests can directly review or message you from here.

4. Work on your ambiance

The ambiance is the second thing your diners acknowledge before choosing any restaurant. Let your ambiance be the USP (and also one of the key restaurant marketing strategies for your restaurant). When your guest selects your restaurant, it’s not just the food they consider, but rather the whole experience.

While reviving the ambiance of your restaurant in 2019, keep hygiene at the top of the list. None of your guests would appreciate eating food in a shabby place.

So right from the good music, spacious and comfy places, lights of your restaurant, alluring art on the walls; everything should be taken into consideration. An appealing ambiance has the capability to attract more guests.

5. Don’t forget the reviews

I don’t think I need to say much about the importance of online reviews these days. If you see the Google Business Listing image I shared, you’ll see that even Google emphasizes on the reviews you get.

Still, managing reviews and reputation remains a neglected aspect…

But make it a prominent one out of other restaurant marketing strategies for your restaurant in 2019. For that, firstly you need to reach out to your guests for feedbacks without fail. Moreover taking reviews itself is not enough, you need to manage those well.

Take your time to respond to each of them (especially the negative ones). You can even highlight a few on your restaurant’s website (if you have that). This will show that you really care about the people giving you reviews.

Besides, seeing those reviews; your guests are more likely to choose you over any other.

6. Give a try to Ads

With Google AdWords, you can create ads that can be displayed on Google search engine or on the Google Display Network. It bestows you with all kinds of free customization and targeting options that brings the most out of your bids.

Video Ads

This year try your hands on video ads. They are one of the neoteric and best restaurant marketing ideas. Create an awesome brand video of your restaurant; showcasing some of the mouthwatering dishes. Promote that video on all the social media platforms. Video ads have the capability to boost your online presence and increase your restaurant business as well.

Mobile Ads

Diners usually find the restaurants when they are on the move. Here’s where the mobile ads come in the picture.

Mobile phones – once a luxury have now become a necessity.

Marketing your restaurant on these devices can yield you with a positive ROI. Besides they are comparatively cost-effective than desktop ads, and of course, even have really amazing conversion rates.

7. Use the power of networking platforms

Email and SMS marketing is thought to be an old-school practice to use. But here’s where most of the restaurateurs are making a mistake. Because believe me, these communication tools have not lost their charm yet.

And certainly, with social messaging platforms like WhatsApp and Viber in the picture, you don’t need to rely on anything else.

Inform your guest about the happy hours, deals, offers and promotions you are running at your restaurant. If you have enough resources, you can also create a newsletter to send it to the customers. Highlight the new dishes you’re introducing at your restaurant, some health tips and so on in your newsletter to make it more attractive.

A restaurant POS system can help you with the SMS and email marketing in this case without a hitch.

Here we come to the end of the set of 15 best restaurant marketing strategies.

Out of all these 15 restaurant marketing strategies, some will reaffirm your business at the roots, while the others will transform it outwardly.

Some of the restaurant promotion ideas are new and some are not, but the brand new thing here is – your perspective towards them.

However,  if followed well and in order, these strategies can put your business in an exponential cycle of revenue generation and over the time, you will see your restaurant business deriving an order that you had earlier been struggling to achieve.

With this, let’s seal the year 2018 with all the happiness, contentment and lost of lessons and let’s welcome the coming year with steadfast strategies, a positive determination and a big dose of enthusiasm.

A good restaurant POS for streamlined restaurant management

15 best restaurant marketing strategies for 2019 – Part 1

Running a restaurant is really not an easy task to handle. And besides all that hustle and bustle of the restaurant operations, the restaurant marketing strategies also come out to be a major aspect for a restaurant’s success. Plus, marketing of a restaurant with the RIGHT combination of trends and strategies stands second to none in making a business successful.

Now, with the holiday season on our heads with 2018 almost on the verge of ending, it’s the time to take a stock of 2018 and gear up to make 2019 the best year for your restaurant business.

Any business owner for that matter would aim higher in terms of business growth on the approach of a new year. Same’s the case with you, isn’t it? So pull up your socks with determination and get started with the right restaurant promotion for your business.

15 best restaurant marketing strategies for 2019 - Part 1

Here we’ve listed down 8 out of the 15 best restaurant marketing ideas based on our knowledge and expertise. To make it easier for you to understand these in-depth and implement these one-by-one, we’ve divided this into two parts. Let’s take a look at them:

Best restaurant marketing strategies for 2019

8 best restaurant marketing strategies

1. Research and analysis

A proper analysis of the past and present is the first step for devising a long-term strategy in any business. So it is very essential to have a good and thorough analysis of the current situation of your restaurant. On that note, to have the best marketing plan for your restaurant in 2019, you need to have a detailed chronicle of 2018. You need to analyze which different marketing plans were exercised during the year, how effective they were, how many sales they generated, which were your peak and weak seasons and a lot more.

Now you’d need to perform 2 major kinds of analysis in this case:

Competitor Analysis:

Well, you must’ve surely heard about this saying often:

Keep your friend close and enemy closer.

Having said that, when you are forming marketing strategies for the next grand success, you cannot overlook how your competitors are doing. You need to find out what different marketing strategies they are implementing for increasing their sales and what’s making their customers come to them. If they are doing better, you can learn what to do. If you’re doing better, then you learn about what not to do.

Target Audience:

Figure out what the type of guests and the purpose for which your guests visit your restaurant. Are they youngsters, or families or corporates and so. Do your guests host parties, corporate meetings, or family gatherings at your eatery? Try to find and list some more attributes of your guests such as their attitudes and expectations. Get a hold of cuisines or dishes that are preferred over others among your guests. You have a lot of data lying around you. USE THAT.

2. Get your restaurant a dedicated website

Many restaurateurs don’t consider website important enough. And why would they? Because they’re already getting enough customers and their restaurant is already famous in the city. But here’s where they are missing out an important part. It’s not just about getting customers or being famous, but you also have to ensure that you at least stay put against the hundreds of competitors emerging every day.

In this tech-driven space, no business can refrain from having an online presence. You won’t realize the impact of having a website for your restaurant unless you experience it yourself. For an instance, if any of your guests recommend your restaurant to his friends or family, their very first step would be to look for your website.

Actually, 89% of consumers research for a restaurant online prior to dining.

So if you don’t have a website for your restaurant, then it’s really uncertain whether he’ll visit you or not.

Through your website, you can provide the basic information your customers may need to know such as hours of operation, directions, cuisines you offer, payment methods and more. By answering these basic questions, you can decrease the amount of time your managers and staff need to spend answering phone calls. Show the best of your restaurant on your website. Add those amazing pictures of your restaurant signature dishes. Thus often neglected- but having a website is indeed one of the beneficial restaurant marketing strategies. You can also keep customers aware of any promotions, such as special festive menus, lunch deals or combo packs and even happy hours (if you’re not setting up such dynamic menus at your restaurant, then now’s a right time to do that using a restaurant POS software.)

3. Social media

When in Rome do what Romans do. Quite similar to that, when we’re approaching towards the digital-era it is necessary to walk hand-in-hand with the latest trends, especially when it comes to restaurant promotion. So, while planning your restaurant marketing strategies, social media can NEVER be left out.

Just FYI, you may not be a part of this mass media, but your guests definitely are.

So, here’s how you effectively perform social media marketing for your restaurant:


A platform with more than 2.25 billion users can make great wonders for your restaurant. Create your restaurant business page and get started by posting regularly. You can post some high-resolution pictures of your food with some catchy and mouth-watering description that induces your followers to visit your restaurant. As the users trust the brand with more followers (Believe me, it works like a magic).

Check out how one of our clients, Tokyo Diner in the United Kingdom have set up their Facebook page:

Set some budget aside for Facebook Ads as well. These paid ads are capable to get substantial traffic to your website and followers to your Facebook business profile.


These days, Instagram is second most cherished social media after Facebook. The food gets uploaded to Instagram first and then to the belly (#foodporn). Thus it can turn out to be a big profit center and an amazing restaurant marketing idea. Similar to Facebook, set up an Instagram business profile and start engaging with your guest. Take your guest engagement a level up with contests such as post an interesting picture where you ask your followers to “caption this”, ask customers to name a new dish.

Get more visible through hashtags. Find the hashtags that will work the best for you. Don’t merely add the trending hashtags to gain views. Instead, you can add hashtags connected to your area. For an example: #nyfood and so. You can also create a hashtag of your restaurant any signature dish or drink and make it trending by using it every post.

Give equal importance to videos. For example a slow-mo video of your chef kneading a pizza dough, or your lasagne being baked in the oven, or any of your signature dish being garnished by parsley. Happy Instagramming 😉

Lastly, don’t just create a business profile; stay active in initial days and drop it dead for an entire year. Keep the engagement consistent by sharing the content regularly. You can hire a social media expert too. These restaurant marketing trends may take some time to come into full throttle, but they’ll yield you long-term benefits. Check out more ideas on social media marketing for restaurants here.

Get listed on food ordering portals

Gone are those days when the guest has to come to you reluctantly to eat your gourmet food. Get ready to serve your customers at their favorite place- their doorstep. The online food delivering companies like UberEats, Swiggy, Zomato, Foodpanda, and such likes have brought the convenience of having our desired food at our front door.

That’s why connecting or listing your restaurant on these online food delivery portals will help you get a gleaming online presence. You become open to accepting and catering to all your online orders in real-time and even and reach to a wider clientele. Thus these food delivery companies shower you with milk and honey, making them the most effective restaurant marketing idea these days.

Run promotions

Promotions – running effective promotions is one of the certified restaurant marketing strategies to increase sales and business. You must be running promotions in past years too, but try giving them a makeover this year. Do continue running promotions on festivals and special days, if you found them fruitful. Also, try your hands on some new promotions on unusual days such as Columbus Day or Veteran Day. You can even make your own days, for instance – today my restaurant celebrates a vegan day – get a 20% off on all the vegan food.

Set some really interesting and easy-to-attract promotions that will actually bring the visitors back to your restaurant. For example: Get 10% off on Sushi at your second visit. Get fries for free at your fifth visit get the idea, don’t you?

Check out how one of our clients Mister Baker in Dubai is celebrating versatile days:

Regain your loyal customers

Loyalty programs: A traditional but always a profit-making restaurant marketing idea. These programs in restaurants include offering memberships to guests, and in turn presenting them with exciting food coupons, discounts and reward points when they re-visit your restaurant. The reason why you should include loyalty programs in your restaurant marketing strategies for 2019 is – they increase your brand value, repeat customers and eventually your restaurant business too.

The repeat customers account for as much as 15% of your total customer base, but that 15% totals about 1/3 of your entire revenue.

Besides, it works best for filling the slow periods in restaurants. While heading towards the tech-era, you cannot stay adamant to authentic physical loyalty cards. Go cashless with digital loyalty membership cards.

If managing your loyalty programs is a major concern for you then you can go with any restaurant loyalty program software.

Festivals and events

The food festivals and events are an excellent podium for the restaurant to showcase the best they’ve got. Getting along with food festivals is an ideal way to connect with your customers and market your brand. Some famous food festivals like the Gourmet High street or Bacon festival or Pizza fest receives enormous crowds.

Participating in such events will bestow your restaurant with a golden opportunity to showcase your delicacies and attract more customers. You can connect to a wide potential audience personally and thus create a word of mouth marketing. And you know already nothing is better than you being on the grapevine.

The most important advent of getting along with these events is you can collect more customer data and feedback too.

Food bloggers

One of the compelling restaurant marketing strategies today is to attract the crowd with the help of social media influencers aka food bloggers. An influencer is a user on social media who has established credibility in a specific industry. They have a large fan following and can persuade their audience through their words and recommendations.

It’s really easy to contact and approach them through their email on their social media handle. Partner with writers who have popularity as local bloggers and provide them incentives like discounted food or drinks to show appreciation for their effort.

In case if you’re planning to introduce a new dish or reviving your restaurant’s ambiance then it is the best time to invite an influencer. These food bloggers don’t only write mere about the food, they tend to write and share their thorough experience with your restaurant. Their audience trusts what they say and thus they can substantially increase your website reach and customers too.

Take a note of these restaurant marketing strategies and start planning on implementing them to achieve the best results out of these restaurant promotion ideas for your eatery.

The best is yet to come

Well, this is just the first half of the ultimate guide to hit the home run in 2019. Other 7 interesting restaurant marketing strategies are coming to your way soon. Stay tuned to get fully familiar with how to promote your restaurant and be good at it in 2019.

A good restaurant POS for streamlined restaurant management

8 effective ways to do social media marketing for restaurants

MARKETING is a tough yet a must-know concept to manage any business these days. And when it comes to the restaurant business, you cannot afford to sit back and watch the show.

There can be thousands of questions coursing through your mind as an F&B business owner. How to increase your footfalls? Which is the best way to attract more customers? It all comes down to marketing. You need to pave the way towards relevant audience building, effective and right marketing, and create yourselves a brand. And, if you are planning to include the social media marketing for restaurants in your strategies this time, there are a few important tips which will unquestionably help you.

Social media replaces nothing but compliments everything. – Neal Schaffer

So, why do social media marketing for restaurants anyway?

Well, more than 2.62 billion social media users across the world share their celebrations and events shot in a restaurant, not only with their friends but beyond that. So, it only seems natural that social media is the perfect place for people to connect and share a bit of themselves through their food posts.

Social media marketing for restaurants

For restaurant or any kind of food business owners, this is a huge opportunity to contemplate and derive the best ideas to do social media marketing for restaurants.

The most important factor lies in the fact that, social media marketing is very low on cost. And the 2-way interaction is yet another benefit which makes it more reachable. This makes social media inevitable for businesses now.

Now, when you begin to create an effective restaurant social media strategy, there are a few aspects which you need to look after, which go like:

Choosing the target audience: This is determined by various factors such as the theme you follow at your place, the type of eatery you have, and the kind of cuisine you offer.

Next, the message and platforms you use: Once you’ve zeroed in on your target audience, the next step you take is to finalize on what kind of message you want to send through to your target audience and from which platform.

Know your competitors and their strategies: Analyze your opponents to be aware of where you stand and work towards being better.

Once you have done all of these, you can go ahead and sketch out the social media marketing for your restaurant with below-mentioned tips.

8 effective ways to do social media marketing for restaurants

  1. Setup a complete social media profile
  2. The first step towards productive social media marketing for a restaurant is to create a profile on the platforms available. Currently, Facebook, Instagram, YouTube, Twitter, and Pinterest form the core of any social media marketing strategy. This will give your restaurant a good enough visibility to your targeted audience.

    And don’t just create the profile for the sake of doing it. Add each and every information that’s required, and set up the complete profile. Be active through that profile and gradually you’ll see how your restaurant reaches your audience.

  3. Be trendy in terms of content
  4. Social media is all about engaging with your audience, reaching to them right where they are. So, you need to be impressive with whatever content you create and post on the social media.

    Either you can display your culinary expertise, put up drooling pictures of the decadent dishes you create, share selfies with guests and staff, offer attractive discounts, and even show how your restaurant’s ambiance is .. well you can do lots of things!

    If you’ve got a proper recipe management system, you can even post recipes for your dishes to fascinate your guests.

  5. Your guests are the best marketing medium
  6. Because you’re interacting with your guests at a personal level, you can certainly ask them to rate and review you on your social media profiles. This will help you reach wider audiences and even be preferred by many.

    80 % of social media users said that they’re more likely to try new things based on what their friends suggest.

    More than that, there are high chances that they’ll check-in at your restaurant on Facebook or so, even post pics while dining at your restaurant. This will appear when anyone searches for your restaurant on social media.

  7. Do some audience building
  8. Adding guests as your friends or followers, and being active in one way or the other can be very fruitful. The more friends and groups you are connected to, the more recommended you’ll become on social media.

    You can even set up loyalty programs at your restaurant for your guests, which will make them visit again on a regular basis.

  9. Try connecting with online food apps
  10. You should consider partnering or signing up with online food apps viz. Zomato, Swiggy, Yelp, Foursquare and such likes to do social media marketing for restaurants.

    These food apps will increase your visibility and bring in more customers. Not only that but if you’re open to home delivery and takeaway options, then these apps will work to get orders for you.

  11. Use short videos for your restaurant’s branding
  12. Short videos are game changers. You can very effectively communicate with your audience by posting such videos, like the chef preparing a dish, how a day at your restaurant looks like or a 360-degree view of your restaurant.

    These kinds of messages get easily viral. Even a video of your customers savoring your dishes can help in social media marketing for restaurants.

  13. Manage your reviews on social media
  14. You need to be active on these social media platforms. If not anything, you need to be agile with the reviews you get there. Positive feedback is definitely good, but you need to keep an eye on the negative feedbacks. Even a single negative review can nosedive your rankings, if not handled wisely.

    So, keeping eye on such kind of activities is a very critical part of social media marketing for restaurants.

  15. Run paid advertising campaigns
  16. You can run paid ad campaigns on social media. Ads are much cheaper on Facebook and you can easily get more likes by running the ads in less advertising investment. Even if you spend $1 per day, you get across more than 4,000 people. So, if none of your competitors is investing in social media, then this time you’ve got to gain an edge over them.

Are you still wondering: Is social media worth it? Well then, know this:

eZee to manage your restaurant business

9 reasons you need to change your restaurant POS in 2018

Running a restaurant includes considering a myriad of factors. You need to hire and manage a team, you need to make them work together, you need to maintain the taste of the food you offer, you need to make your guests happy, and all the while; you also need to ensure that you’re in line with the trends of F&B businesses to keep up with the competition.

And as you plan on deciding your daily requirements, be it inventory and stocks management or maintaining the finance or something else, what matters most is the guest experience you provide at your outlet. The first step towards offering superlative guest experience is to get your operations streamlined in such a way that it requires your minimal efforts and supervision. Technology in this predicament is a definite solution.

Technology cannot work per se.
You have to select right technology and make it work for you.

Whether you manage a single outlet or chain of restaurants, a POS software with the right technology will take your business to the next level. Evidently, you wouldn’t want to implement a software which is not keeping up with your needs. Therein, contemplating on various aspects of right technology for the software you use, here we’ve listed down few parameters to help you identify if your POS is outdated and needs to be changed.

Here are 9 signs which define whether your restaurant POS is outdated or not:

1. It gives no clear idea on sales data

An ideal restaurant POS system lets you clearly manage your sales data with strong and reliable stats on daily revenue, summary et al. Simply said, if you’re not getting any of these in your restaurant POS, it’s a clear sign that you need to replace your current POS.

2. Old-styled loyalty programs

Still stuck with the traditional loyalty programs? Now you’re in need to apply for a restructured loyalty program at your restaurant and your POS system is unable to handle your loyalty program.

3. Limited integrations

You want to integrate with a guest feedback system or a payment gateway, but you find yourself helpless because your POS is not capable of holding that integration.

4. Expensive to maintain

Regular maintenance of technology is a must. But doing that for your current POS system is a cumbersome task, eating up your money and time. Your guests are in line waiting for their turn for payment and all of a sudden, the system crashes; and this happens repeatedly. So, it gets expensive to maintain with frequently encountered bugs, hardware defects or technical faults; thus adding up to your cost.

Are you using an outdated restaurant POS system?

5. Inactive support

Often times, you get stuck at an operation or the system stops working. And with a lot of expectations, you call up your POS system vendor only to find a dead end. Inactive and delayed support is one of the few factors pointing towards an outdated POS.

6. Tiresome UI

The interface of the system is not user-friendly and its not making your operations easier. Instead, you’ve been compromising a lot on its efficiency, making it an outdated POS system.

7. Doesn’t catch up with your performance

You’re unable to synchronize your POS system with your restaurant’s performance. In brief, the system doesn’t provide any real-time data on your revenue, sales and even expenses to help you get an idea on your ROI.

8. Takes up too much hardware

A POS with latest technology will require minimal hardware resources. But if you need one system to manage your reservations and a separate one to keep a check on your stock and inventory; or a completely different PC to handle cashiering, then its time for you to change your restaurant management software.

9. Guest waiting time’s getting longer

Usually, technology is supposed to make our work faster and easier. But if that’s the other way round with the POS system you’re using at your restaurant, and your guests have been waiting for a longer time than usual because of the technology you’re using; its a sign that you’re using an outdated POS.

There are a lot many factors which can help you determine whether you’re using an outdated restaurant management system or not. But if ‘yes’ is the answer to at least half of the above-mentioned aspects, then you need to consider changing your POS system.

What should you look for in a restaurant POS system?

An ideal and a complete restaurant management software offers everything from:

And a lot more.

Try looking for a brand new management system for your restaurant and you’ll have everything taken care of. We have an on-premise and even a cloud-based restaurant POS system to handle your day-to-day restaurant operations.

Check out our on-premise POS system Know more about our online POS system

Top Qualities of a Great Restaurant Waiter!

Top attributes to qualify as a great waiter


Restaurants are usually judged by the services they provide to their guests. Needless to say, most of the times, waiters are the first point of contact for guests. Hence, it is significant for them to manifest both professionalism and an air of dexterity.

In recent times, the guest’s expectations from the waiters have become pretty high, they look for complete comfort and extraordinary service when they are out dining and primarily it is up to the servers to make sure that they receive the services they came looking for. So what exactly defines a good waiter? The answer is here:


Waiters are the face of a restaurant. So, it is of utmost necessity that they are dressed in the most appropriate attire. Shabby, creased or stained uniform could be displeasing to the diners who are come to the restaurant to enjoy good food in a hygienic eRestaurant business depends a lot of the quality of waiting staff, they are face of a restaurant. So, it is of utmost necessity that offer a great service to your guests.nvironment. Thus, waiters need to neat, tidy and presentable to the guest, because the first impression is the last impression!


An ideal waiter is one who is punctual about his shift timings and is always present at the at the work station prior to his shift. This discipline and punctuality directly reflects the core values of the eatery.

Cordial & Hospitable:

While interacting with the guests, an ideal server always uses docile terms for addressing such as sir, ma’am and miss with a pleasant smile on the face. The response to customer’s questions needs to be gentle, accurate and polite. Silent laughs, snickering and side table remarks might not be taken well by the guests.

Profound knowledge of menu:

One of the most important attributes of being a good waiter is understanding the restaurant and its operations inside and out. A guest  favourite waiter will not only have profound knowledge about the restaurant but will also mesmerise the guest with his thoroughness. As a result, the waiter will freely interact with the guest and will be able to engage the guest with the restaurant in a true sense. Inspect the item before serving: The waiters who have the habit of inspecting food before serving saves everyone around from a lot of undesired drama, especially when there are special requests involved. A humble waiter always accepts and informs the guest if the orders have been messed up and apologizes for

Inspect the item before serving:

The waiters who have the habit of inspecting food before serving saves everyone around from a lot of undesired drama, especially when there are special requests involved. A humble waiter always accepts and informs the guest if the orders have been messed up and apologizes for any additional delay.

Observant & attentive:

After the order is served, a good waiter always keeps checking on the table he serving, from an adequate distance respecting the guest’s personal space. Ideally, he has to be vigilant about sitting arrangement of the guests, filling up empty glasses, cleaning up some unexpected spilling on the table and be there near the table if the guests need to place some more orders after finishing a course.

Quick post meal service:

A worthy waiter will always ask whether the guest is done with dining before taking away the dishes from the table. If there is some food still left in the dish, he can courteously ask if the food was all right. The table has to be cleared promptly, but not without asking the guest. A smart waiter will ask if there is anything more he can get for them, opening the avenue for the guest to order for desserts or juices.

Tip accepting manners:

When the guests are about to leave after their meal, the waiter must never show his eagerness to receive a tip from them or even mention about it, unless asked. If they have placed the tip on the table inside the invoice folder, it is important that the waiter is patient enough not to clasp or check the amount before they leave.

Restaurants have to be highly selective when hiring their staff especially the waiters as they are in direct touch with guests. In today’s era, it is not sufficient to know how to take orders and serve food. Guest look much beyond that in terms of personalized and efficacious services from restaurants and it is majorly upon the waiter’s shoulders to meet or exceed these expectations.