Category Archives: Restaurant Tips and Guidelines

15 Best Restaurant Marketing Strategies for 2019 – Part 2

In the first part of this blog, we talked about 8 out of 15 best restaurant marketing strategies you can apply in 2019. We discussed a myriad of things at length, and we’re sure you must’ve gotten a pretty good idea on the dos and don’ts for the coming year.

And we’re pretty sure that you must’ve included all the restaurant marketing strategies that we’d discussed in the previous part. Do reach out to us to share your opinions or comment below on how’d you find those strategies.

Now, without any further ado, let’s delve into the 2nd and the final part of this blog.

Have you imagined how your business would do in 2019?

Best restaurant marketing strategies for 2019 - Part 2

Well, let me draw a picture of it. An extremely well cash inflow (of course!), flocking customers and loads of happy feedbacks along with the brightest of the smiles, right?

Well, everything that you are anticipating about the success of your restaurant business can come true – with a group of small to big effective steps.

Check out the other 7 fabulous restaurant marketing strategies

1. Develop your brand identity

One of the important factor to take into account is developing your brand. Your brand is something your restaurant is known the best for. Developing a unique brand identity has an unparalleled outcome on your customers, social media, ads and other marketing strategies.

Now, the first step to build the best brand identity is to KNOW your target audience. And when I say know, it doesn’t just include the age group. It also includes the region, preferred cuisine, and lots of other demographics.

Your brand identity should be built around your target patrons.

Are majority of your patrons are heath-freak, or families, or the teenagers? Figure out what your potential customers would ask for at your restaurant. Once you have an entire chronicle of the targeted customers, you are all set to build a unique brand for your restaurant.

After that, flaunt your brand identity on every social media platform, advertisements, and other promotional campaigns.

2. Food! Make the most of it

Food is certainly at the core of any restaurant business and you definitely CANNOT compromise with this important aspect.

The food you’re serving at your restaurant is the trademark of your restaurant, a benchmark differentiating you from your competitors. Now, how can you use food as a part of your restaurant promotion?

So let me tell you, no matter how strongly you boast about your restaurant’s service, location, and brand; nothing, absolutely nothing will be matched with food.

There is no love sincerer than the love of food.

So, you have to be consistent with the food you are serving. Add some new and really toothsome delicacies in your menu. Potato tornadoes, Turkish ice-creams or so on.

Moreover, don’t keep presenting the old same menu. Refurbish your menu from time to time with some really interesting names and details about the dish. With the growing age, people have inclined a lot towards a healthier life. So, try incorporating healthy options as well in your menu items.

3. Enlist your business on Google

Now, Google is a search engine that gets 3.5 billions of searches per day (on an average).

Moreover, according to a study:

65% of smartphone users are looking for restaurant locations within walking and driving distance, 66% look for directions and 51% look for a contact number.


Firstly create a Google My Business page of your restaurant through Google My Business Listing. Include all your restaurant’s details like name, description, phone number, street address, hours of operation, images, menu and so on. Here’s an example of how Google Business Listing looks like for one of our clients El Kawther Restaurant in Egypt:

Google Business Listing of El Kawther Restaurant, Egypt

Now, Google has made it easier for restaurants like yours to get more discoverable and showcase the best of their menu items. You can add your restaurant menu directly into the Google My Business platform. When a user searches for “Your Restaurant”, it will display the information you have given to Google along with the URL of where your menu is placed. You can upload and edit the menu which will be displayed.

Above all, Google helps you get several useful customer insights. Your guests can directly review or message you from here.

4. Work on your ambiance

The ambiance is the second thing your diners acknowledge before choosing any restaurant. Let your ambiance be the USP (and also one of the key restaurant marketing strategies for your restaurant). When your guest selects your restaurant, it’s not just the food they consider, but rather the whole experience.

While reviving the ambiance of your restaurant in 2019, keep hygiene at the top of the list. None of your guests would appreciate eating food in a shabby place.

So right from the good music, spacious and comfy places, lights of your restaurant, alluring art on the walls; everything should be taken into consideration. An appealing ambiance has the capability to attract more guests.

5. Don’t forget the reviews

I don’t think I need to say much about the importance of online reviews these days. If you see the Google Business Listing image I shared, you’ll see that even Google emphasizes on the reviews you get.

Still, managing reviews and reputation remains a neglected aspect…

But make it a prominent one out of other restaurant marketing strategies for your restaurant in 2019. For that, firstly you need to reach out to your guests for feedbacks without fail. Moreover taking reviews itself is not enough, you need to manage those well.

Take your time to respond to each of them (especially the negative ones). You can even highlight a few on your restaurant’s website (if you have that). This will show that you really care about the people giving you reviews.

Besides, seeing those reviews; your guests are more likely to choose you over any other.

6. Give a try to Ads

With Google AdWords, you can create ads that can be displayed on Google search engine or on the Google Display Network. It bestows you with all kinds of free customization and targeting options that brings the most out of your bids.

Video Ads

This year try your hands on video ads. They are one of the neoteric and best restaurant marketing ideas. Create an awesome brand video of your restaurant; showcasing some of the mouthwatering dishes. Promote that video on all the social media platforms. Video ads have the capability to boost your online presence and increase your restaurant business as well.

Mobile Ads

Diners usually find the restaurants when they are on the move. Here’s where the mobile ads come in the picture.

Mobile phones – once a luxury have now become a necessity.

Marketing your restaurant on these devices can yield you with a positive ROI. Besides they are comparatively cost-effective than desktop ads, and of course, even have really amazing conversion rates.

7. Use the power of networking platforms

Email and SMS marketing is thought to be an old-school practice to use. But here’s where most of the restaurateurs are making a mistake. Because believe me, these communication tools have not lost their charm yet.

And certainly, with social messaging platforms like WhatsApp and Viber in the picture, you don’t need to rely on anything else.

Inform your guest about the happy hours, deals, offers and promotions you are running at your restaurant. If you have enough resources, you can also create a newsletter to send it to the customers. Highlight the new dishes you’re introducing at your restaurant, some health tips and so on in your newsletter to make it more attractive.

A restaurant POS system can help you with the SMS and email marketing in this case without a hitch.

Here we come to the end of the set of 15 best restaurant marketing strategies.

Out of all these 15 restaurant marketing strategies, some will reaffirm your business at the roots, while the others will transform it outwardly.

Some of the restaurant promotion ideas are new and some are not, but the brand new thing here is – your perspective towards them.

However,  if followed well and in order, these strategies can put your business in an exponential cycle of revenue generation and over the time, you will see your restaurant business deriving an order that you had earlier been struggling to achieve.

With this, let’s seal the year 2018 with all the happiness, contentment and lost of lessons and let’s welcome the coming year with steadfast strategies, a positive determination and a big dose of enthusiasm.

A good restaurant POS for streamlined restaurant management

15 best restaurant marketing strategies for 2019 – Part 1

Running a restaurant is really not an easy task to handle. And besides all that hustle and bustle of the restaurant operations, the restaurant marketing strategies also come out to be a major aspect for a restaurant’s success. Plus, marketing of a restaurant with the RIGHT combination of trends and strategies stands second to none in making a business successful.

Now, with the holiday season on our heads with 2018 almost on the verge of ending, it’s the time to take a stock of 2018 and gear up to make 2019 the best year for your restaurant business.

Any business owner for that matter would aim higher in terms of business growth on the approach of a new year. Same’s the case with you, isn’t it? So pull up your socks with determination and get started with the right restaurant promotion for your business.

15 best restaurant marketing strategies for 2019 - Part 1

Here we’ve listed down 8 out of the 15 best restaurant marketing ideas based on our knowledge and expertise. To make it easier for you to understand these in-depth and implement these one-by-one, we’ve divided this into two parts. Let’s take a look at them:

Best restaurant marketing strategies for 2019

8 best restaurant marketing strategies

1. Research and analysis

A proper analysis of the past and present is the first step for devising a long-term strategy in any business. So it is very essential to have a good and thorough analysis of the current situation of your restaurant. On that note, to have the best marketing plan for your restaurant in 2019, you need to have a detailed chronicle of 2018. You need to analyze which different marketing plans were exercised during the year, how effective they were, how many sales they generated, which were your peak and weak seasons and a lot more.

Now you’d need to perform 2 major kinds of analysis in this case:

Competitor Analysis:

Well, you must’ve surely heard about this saying often:

Keep your friend close and enemy closer.

Having said that, when you are forming marketing strategies for the next grand success, you cannot overlook how your competitors are doing. You need to find out what different marketing strategies they are implementing for increasing their sales and what’s making their customers come to them. If they are doing better, you can learn what to do. If you’re doing better, then you learn about what not to do.

Target Audience:

Figure out what the type of guests and the purpose for which your guests visit your restaurant. Are they youngsters, or families or corporates and so. Do your guests host parties, corporate meetings, or family gatherings at your eatery? Try to find and list some more attributes of your guests such as their attitudes and expectations. Get a hold of cuisines or dishes that are preferred over others among your guests. You have a lot of data lying around you. USE THAT.

2. Get your restaurant a dedicated website

Many restaurateurs don’t consider website important enough. And why would they? Because they’re already getting enough customers and their restaurant is already famous in the city. But here’s where they are missing out an important part. It’s not just about getting customers or being famous, but you also have to ensure that you at least stay put against the hundreds of competitors emerging every day.

In this tech-driven space, no business can refrain from having an online presence. You won’t realize the impact of having a website for your restaurant unless you experience it yourself. For an instance, if any of your guests recommend your restaurant to his friends or family, their very first step would be to look for your website.

Actually, 89% of consumers research for a restaurant online prior to dining.

So if you don’t have a website for your restaurant, then it’s really uncertain whether he’ll visit you or not.

Through your website, you can provide the basic information your customers may need to know such as hours of operation, directions, cuisines you offer, payment methods and more. By answering these basic questions, you can decrease the amount of time your managers and staff need to spend answering phone calls. Show the best of your restaurant on your website. Add those amazing pictures of your restaurant signature dishes. Thus often neglected- but having a website is indeed one of the beneficial restaurant marketing strategies. You can also keep customers aware of any promotions, such as special festive menus, lunch deals or combo packs and even happy hours (if you’re not setting up such dynamic menus at your restaurant, then now’s a right time to do that using a restaurant POS software.)

3. Social media

When in Rome do what Romans do. Quite similar to that, when we’re approaching towards the digital-era it is necessary to walk hand-in-hand with the latest trends, especially when it comes to restaurant promotion. So, while planning your restaurant marketing strategies, social media can NEVER be left out.

Just FYI, you may not be a part of this mass media, but your guests definitely are.

So, here’s how you effectively perform social media marketing for your restaurant:


A platform with more than 2.25 billion users can make great wonders for your restaurant. Create your restaurant business page and get started by posting regularly. You can post some high-resolution pictures of your food with some catchy and mouth-watering description that induces your followers to visit your restaurant. As the users trust the brand with more followers (Believe me, it works like a magic).

Check out how one of our clients, Tokyo Diner in the United Kingdom have set up their Facebook page:

Set some budget aside for Facebook Ads as well. These paid ads are capable to get substantial traffic to your website and followers to your Facebook business profile.


These days, Instagram is second most cherished social media after Facebook. The food gets uploaded to Instagram first and then to the belly (#foodporn). Thus it can turn out to be a big profit center and an amazing restaurant marketing idea. Similar to Facebook, set up an Instagram business profile and start engaging with your guest. Take your guest engagement a level up with contests such as post an interesting picture where you ask your followers to “caption this”, ask customers to name a new dish.

Get more visible through hashtags. Find the hashtags that will work the best for you. Don’t merely add the trending hashtags to gain views. Instead, you can add hashtags connected to your area. For an example: #nyfood and so. You can also create a hashtag of your restaurant any signature dish or drink and make it trending by using it every post.

Give equal importance to videos. For example a slow-mo video of your chef kneading a pizza dough, or your lasagne being baked in the oven, or any of your signature dish being garnished by parsley. Happy Instagramming 😉

Lastly, don’t just create a business profile; stay active in initial days and drop it dead for an entire year. Keep the engagement consistent by sharing the content regularly. You can hire a social media expert too. These restaurant marketing trends may take some time to come into full throttle, but they’ll yield you long-term benefits. Check out more ideas on social media marketing for restaurants here.

Get listed on food ordering portals

Gone are those days when the guest has to come to you reluctantly to eat your gourmet food. Get ready to serve your customers at their favorite place- their doorstep. The online food delivering companies like UberEats, Swiggy, Zomato, Foodpanda, and such likes have brought the convenience of having our desired food at our front door.

That’s why connecting or listing your restaurant on these online food delivery portals will help you get a gleaming online presence. You become open to accepting and catering to all your online orders in real-time and even and reach to a wider clientele. Thus these food delivery companies shower you with milk and honey, making them the most effective restaurant marketing idea these days.

Run promotions

Promotions – running effective promotions is one of the certified restaurant marketing strategies to increase sales and business. You must be running promotions in past years too, but try giving them a makeover this year. Do continue running promotions on festivals and special days, if you found them fruitful. Also, try your hands on some new promotions on unusual days such as Columbus Day or Veteran Day. You can even make your own days, for instance – today my restaurant celebrates a vegan day – get a 20% off on all the vegan food.

Set some really interesting and easy-to-attract promotions that will actually bring the visitors back to your restaurant. For example: Get 10% off on Sushi at your second visit. Get fries for free at your fifth visit get the idea, don’t you?

Check out how one of our clients Mister Baker in Dubai is celebrating versatile days:

Regain your loyal customers

Loyalty programs: A traditional but always a profit-making restaurant marketing idea. These programs in restaurants include offering memberships to guests, and in turn presenting them with exciting food coupons, discounts and reward points when they re-visit your restaurant. The reason why you should include loyalty programs in your restaurant marketing strategies for 2019 is – they increase your brand value, repeat customers and eventually your restaurant business too.

The repeat customers account for as much as 15% of your total customer base, but that 15% totals about 1/3 of your entire revenue.

Besides, it works best for filling the slow periods in restaurants. While heading towards the tech-era, you cannot stay adamant to authentic physical loyalty cards. Go cashless with digital loyalty membership cards.

If managing your loyalty programs is a major concern for you then you can go with any restaurant loyalty program software.

Festivals and events

The food festivals and events are an excellent podium for the restaurant to showcase the best they’ve got. Getting along with food festivals is an ideal way to connect with your customers and market your brand. Some famous food festivals like the Gourmet High street or Bacon festival or Pizza fest receives enormous crowds.

Participating in such events will bestow your restaurant with a golden opportunity to showcase your delicacies and attract more customers. You can connect to a wide potential audience personally and thus create a word of mouth marketing. And you know already nothing is better than you being on the grapevine.

The most important advent of getting along with these events is you can collect more customer data and feedback too.

Food bloggers

One of the compelling restaurant marketing strategies today is to attract the crowd with the help of social media influencers aka food bloggers. An influencer is a user on social media who has established credibility in a specific industry. They have a large fan following and can persuade their audience through their words and recommendations.

It’s really easy to contact and approach them through their email on their social media handle. Partner with writers who have popularity as local bloggers and provide them incentives like discounted food or drinks to show appreciation for their effort.

In case if you’re planning to introduce a new dish or reviving your restaurant’s ambiance then it is the best time to invite an influencer. These food bloggers don’t only write mere about the food, they tend to write and share their thorough experience with your restaurant. Their audience trusts what they say and thus they can substantially increase your website reach and customers too.

Take a note of these restaurant marketing strategies and start planning on implementing them to achieve the best results out of these restaurant promotion ideas for your eatery.

The best is yet to come

Well, this is just the first half of the ultimate guide to hit the home run in 2019. Other 7 interesting restaurant marketing strategies are coming to your way soon. Stay tuned to get fully familiar with how to promote your restaurant and be good at it in 2019.

A good restaurant POS for streamlined restaurant management

12 best practices for your restaurant inventory management

For any food business to sustain in this competitive market, what matters the most is; effectively handling the orders, menu items and even a major part of restaurant inventory management. Though that doesn’t mean restaurant promotion and other operations are less important aspects. Each of this has a definite role to play in making your restaurant business a great success.

Now, one of the key investments in an F&B business is that of inventory and stock. Basically, a restaurant inventory consists of all the items or raw materials required to prepare dishes, and managing that restaurant inventory would mean, to accurately track the use of each ingredient, in the right quantity in any dish.

So as the margin gets tighter (with increasing expenses and decreasing profits), you as a restaurateur have to find ways to reduce the recurring costs.

If you’re into traditional ways for food business management, it’s time you switch to digital means.

Because manual restaurant inventory management is a cumbersome and a time-consuming task. And, the bitter fact is; little negligence can lead to a major revenue loss.

On an average 10-15% of the restaurant inventory goes into the trash.

Now the question arises; how to efficiently utilize restaurant inventory and eliminate losses. Right?
So in this blog, I’ll be sharing the best practices for your restaurant inventory management. But, before that let’s have an overview of how crucial it is to keep a track of your restaurant inventory.

In F&B industry, taking stock of inventory isn’t just simply scanning the barcodes. It applies to the counting of items on the kitchen shelves, and even the ones scattered in storage rooms. Straight off, this makes it difficult for you to manage your restaurant inventory efficiently.

11 best practices for your restaurant inventory management

However, securing inventory from various risks such as spoilage, thefts, and calamity is a herculean responsibility. The former threat can be effectively handled, but the later’s occurrence is not in your control.

Here are 12 best practices for your restaurant inventory management:

  1. Automate your restaurant operations with the right point-of-sale software
  2. First-off, employ an active restaurant POS system at your place. Believe me, it’ll do wonders! It reduces the cost incurred on hiring extra staff for restaurant inventory management, and even aids you in your daily restaurant operations.

    The system helps you count opening and closing stock during a shift change, tracks the inventory and stock usage, and performs real-time updates of the current inventory on hand.

  3. Train your staff effectively
  4. It is obvious that when you’ve brought in automation, training is a part of it. Whether your staff is tech-savvy or not, they need to master on the utilities of POS. Interact with them on how you can save on wastage, applying effective restaurant inventory management, tracking all that is coming in and going out, and such likes.

    The success in your restaurant inventory management will witness your F&B progressing in revenues.

    Because once your staff is aware and assure you that they’ll take care of all this, you’ll see that a lot has been saved in spoilt food or wastage.

  5. Restrict access to your usage data
  6. To secure your restaurant inventory from any unwanted usage, you can limit your staff access to the information not pertaining to their role at your restaurant.

    For instance, you can set different types of users such as:

    • Owner
    • Managers
    • Chefs
    • Waiters
    • Cashiers
    • And more..

    Allocate separate credentials and access controls to each one of them. The POS system keeps track of their activity, so that you keep a vigil on inventory, eliminate thefts and wastage.

  7. Use the First-in, First-out (FIFO) method for inventory usage
  8. Ask your staff to line-up the restaurant inventory according to their expiry dates or their In-time at your kitchen; and dispense the inventory as per the FIFO rule. Even the ready-to-serve food dishes that have been cooked for the day has to be taken care of.

    Meanwhile, you need to ensure that:

    • The food item isn’t overcooked or undercooked.
    • The item is tasty, and remains fresh till it’s served.
    • Implement a rigid plan to consume the perishable stock. (You don’t want your stock to rot, right?)
    • Track your weekly or monthly orders and set the storage limit accordingly.
    • If the raw items are not used as per your requirement, update the storage quantity in your restaurant software. (Or consider disposing or donating the unconsumed food)

    Basically, taking care that what you serve is of the highest quality will compel your guest to return.

  9. Set a limit on your storage
  10. Keeping a restraint on your storage in a point-of-sale system is essential (especially for perishable items) in food inventory management. Define the maximum and minimum storage levels at your restaurant to keep the inventory fresh and in an edible state.

    All the while, this also takes care that you never run out of stock while you focus on other aspects of restaurant management. Storage also implies to keep your store, kitchen, serving floor and warehouse clean and tidy. Schedule regular fumigation once a week before stocking up.

    Additionally, you can ask your store manager to maintain the temperature as per the necessity of food stock such as vegetable, fruit, meat, ingredients, and spices. This way you eliminate wastage, which poses as one of the best practices in inventory and stock management.

  11. Keep a regular check on inventory in portions
  12. Now, it’s definitely not easy to do a complete restaurant inventory check night and day. It’s time-consuming, frustrating and susceptible to errors. Even while you’re serving the dine-in orders or taking care of delivery orders, a miscalculation may happen.

    To avoid such instances, you can execute a cycle count as a routine. The cycle count will ensure a daily scrutiny of the inventory in the division while taking care of not disrupting the ongoing movement or usage of items.

    Because of this cycle count, your staff doesn’t need to stay extra hours at daily closing. Once you’ve done it, you can tally with the existing stock on hand and items consumed, which will then give you a clear idea of your restaurant’s inventory consumption.

  13. Maintain the original taste of your menu
  14. Definitely, your F&B outlet is known for the lip-smacking delicacies you serve. In this case, maintaining the original taste of your menu is the biggest challenge for you.

    Here, you need to focus on your recipe management as well, by configuring the recipe in your restaurant POS system. For this reason, you’ll be able to competently segment your dishes. Besides, it helps your chef in keeping your menu taste intact, concurrently keeping a check on the inventory and stock used to prepare the items ordered at your outlet.

  15. Track and approve inventory requests
  16. Often, you may have come across a few unfamiliar entries in your restaurant inventory consumption report. On that account, you can set up a process which gets you a request when your staff wants to consume the stock; and you can approve it accordingly.

    Thus, a software which keeps track of all inventory requests will keep you in the forefront.

    For instance, when your chef wants to use a list of items, you receive a request. Once you approve it, only then will he be able to use it. Basically, nothing is missed from your eye, and any kind of inventory or stock misuse is eliminated.

    Similarly, the purchase orders won’t be sent ahead to your vendors unless you or your store manager authorize them. Though you do need to take care that all the items have been received in an appropriate condition. If you find anything wrong with the order, make sure to report it to your vendor immediately.

  17. Set the inventory rates according to overheads
  18. Apart from purchasing the inventory and stock, you’ll find many overhead costs involved in restaurant inventory management. Since your purchase amount gets flexible with time, you need to update your item rates at your restaurant accordingly.

    The menu item rates should be set in a way that all your production, management and overhead costs are covered with a regular sell.

  19. Transfer items from one outlet to another
  20. If you are a chain of F&B, then you should consider transferring your unused inventory to some other outlet where it’s used well. The restaurant software you choose should give you an option to shift the food items to another outlet.

    As mentioned above your inventory is used in the right way, and not wasted. Usually, the centralized storage helps in proper inventory distribution to multiple outlets. You can also consider exchanging inventory items with your fellow restaurateurs, as what might be a waste for you may turn out to be useful for them and vice versa. (Think about barter system!)

  21. Maintain a backup inventory
  22. Now you may witness a high guest influx regularly at your restaurant if you’re a well-known name in your locality.
    For this, you ought to store an emergency stock of frequently ordered items at your outlet. This can be termed as a backup inventory, to save you from the reactions of disappointed guests.

    Again, do keep a limit on your backup inventory too. Otherwise, it may happen that your backup inventory also gets wasted big time.

  23. Stock up inventory as per your menu
  24. Time and again, you may be setting up seasonal menus at your eatery. Therewith, some items may be available at a particular time, while you may serve some all the year round.

    To handle such scenarios, you need to keep an eye on your changing menu items and be agile enough to pile up your inventory and stock accordingly.

These are just a few of the best practices for your restaurant inventory management which are coming to my mind. And if you notice, all of them can be executed fittingly using an ideal restaurant POS software, which gives you a complete control over restaurant inventory.

eZee BurrP!, a comprehensive POS takes care of not just your inventory, but handles everything right from food ordering to billing, ultimately simplifying your restaurant business management.

A restaurant POS system for your inventory management

8 effective ways to do social media marketing for restaurants

MARKETING is a tough yet a must-know concept to manage any business these days. And when it comes to the restaurant business, you cannot afford to sit back and watch the show.

There can be thousands of questions coursing through your mind as an F&B business owner. How to increase your footfalls? Which is the best way to attract more customers? It all comes down to marketing. You need to pave the way towards relevant audience building, effective and right marketing, and create yourselves a brand. And, if you are planning to include the social media marketing for restaurants in your strategies this time, there are a few important tips which will unquestionably help you.

Social media replaces nothing but compliments everything. – Neal Schaffer

So, why do social media marketing for restaurants anyway?

Well, more than 2.62 billion social media users across the world share their celebrations and events shot in a restaurant, not only with their friends but beyond that. So, it only seems natural that social media is the perfect place for people to connect and share a bit of themselves through their food posts.

Social media marketing for restaurants

For restaurant or any kind of food business owners, this is a huge opportunity to contemplate and derive the best ideas to do social media marketing for restaurants.

The most important factor lies in the fact that, social media marketing is very low on cost. And the 2-way interaction is yet another benefit which makes it more reachable. This makes social media inevitable for businesses now.

Now, when you begin to create an effective restaurant social media strategy, there are a few aspects which you need to look after, which go like:

Choosing the target audience: This is determined by various factors such as the theme you follow at your place, the type of eatery you have, and the kind of cuisine you offer.

Next, the message and platforms you use: Once you’ve zeroed in on your target audience, the next step you take is to finalize on what kind of message you want to send through to your target audience and from which platform.

Know your competitors and their strategies: Analyze your opponents to be aware of where you stand and work towards being better.

Once you have done all of these, you can go ahead and sketch out the social media marketing for your restaurant with below-mentioned tips.

8 effective ways to do social media marketing for restaurants

  1. Setup a complete social media profile
  2. The first step towards productive social media marketing for a restaurant is to create a profile on the platforms available. Currently, Facebook, Instagram, YouTube, Twitter, and Pinterest form the core of any social media marketing strategy. This will give your restaurant a good enough visibility to your targeted audience.

    And don’t just create the profile for the sake of doing it. Add each and every information that’s required, and set up the complete profile. Be active through that profile and gradually you’ll see how your restaurant reaches your audience.

  3. Be trendy in terms of content
  4. Social media is all about engaging with your audience, reaching to them right where they are. So, you need to be impressive with whatever content you create and post on the social media.

    Either you can display your culinary expertise, put up drooling pictures of the decadent dishes you create, share selfies with guests and staff, offer attractive discounts, and even show how your restaurant’s ambiance is .. well you can do lots of things!

    If you’ve got a proper recipe management system, you can even post recipes for your dishes to fascinate your guests.

  5. Your guests are the best marketing medium
  6. Because you’re interacting with your guests at a personal level, you can certainly ask them to rate and review you on your social media profiles. This will help you reach wider audiences and even be preferred by many.

    80 % of social media users said that they’re more likely to try new things based on what their friends suggest.

    More than that, there are high chances that they’ll check-in at your restaurant on Facebook or so, even post pics while dining at your restaurant. This will appear when anyone searches for your restaurant on social media.

  7. Do some audience building
  8. Adding guests as your friends or followers, and being active in one way or the other can be very fruitful. The more friends and groups you are connected to, the more recommended you’ll become on social media.

    You can even set up loyalty programs at your restaurant for your guests, which will make them visit again on a regular basis.

  9. Try connecting with online food apps
  10. You should consider partnering or signing up with online food apps viz. Zomato, Swiggy, Yelp, Foursquare and such likes to do social media marketing for restaurants.

    These food apps will increase your visibility and bring in more customers. Not only that but if you’re open to home delivery and takeaway options, then these apps will work to get orders for you.

  11. Use short videos for your restaurant’s branding
  12. Short videos are game changers. You can very effectively communicate with your audience by posting such videos, like the chef preparing a dish, how a day at your restaurant looks like or a 360-degree view of your restaurant.

    These kinds of messages get easily viral. Even a video of your customers savoring your dishes can help in social media marketing for restaurants.

  13. Manage your reviews on social media
  14. You need to be active on these social media platforms. If not anything, you need to be agile with the reviews you get there. Positive feedback is definitely good, but you need to keep an eye on the negative feedbacks. Even a single negative review can nosedive your rankings, if not handled wisely.

    So, keeping eye on such kind of activities is a very critical part of social media marketing for restaurants.

  15. Run paid advertising campaigns
  16. You can run paid ad campaigns on social media. Ads are much cheaper on Facebook and you can easily get more likes by running the ads in less advertising investment. Even if you spend $1 per day, you get across more than 4,000 people. So, if none of your competitors is investing in social media, then this time you’ve got to gain an edge over them.

Are you still wondering: Is social media worth it? Well then, know this:

eZee to manage your restaurant business

Essential tip to maintain your restaurant’s taste: Recipe Management

Styles evolve, but good taste never changes.

Well, ain’t that a fact said right?
Being a restaurant owner, you exactly know the impact of gourmet food and a good taste on your customers.

Over the years; your chef might change, you might choose another vendor for your supplies, the quality of the items used might vary; or a completely offbeat reason. But the fact remains, that maintaining the same taste of your menu items becomes arduous.

So, we’ve brought a problem-solver for you here. RECIPE MANAGEMENT.
Sounds familiar?

A recipe forms the crux of an F&B business. And its effective administration is something that can’t be ignored. An accurate recipe for any dish and a perfectly followed preparation process is what primarily lies behind good taste.

How does recipe management help?

A befitting recipe of a dish includes the ingredients to be used, amount in which they’re to be used and of course, the preparation time. Not just that, but it also includes the number of persons the dish will serve.

Recipe Management

Similarly, when you use a recipe management tool, you most necessarily need to maintain all the above mentioned requisites and keep it updated from time-to-time. Besides, you ought to make sure that this recipe is followed every time that dish is made, regardless of the location.

Enough said, a recipe management will help you in not just following the recipe and conclusively maintain the taste at your restaurant; but also let you keep an accurate record of the inventory at your restaurant.

Internally connected with the inventory and stock management at your restaurant, the recipe management will aid you in tracking your consumption on a daily basis of the items made, automatically updating your inventory.

Along these lines, once your stock and inventory levels go down, you’ll be notified to order new supplies; thence automating the complete process.

To sum things up, recipe management not only helps in preserving your restaurant’s taste, but it also plays a major role in restaurant management.

In the end, food is all about balance. It is all about taste.

Where does eZee come in picture?

Our restaurant POS system eZee BurrP! has a solid feature of recipe management along with an extensive inventory and stock management module. Check out these in detail here.

Enveloping all the features of an ideal restaurant management software, our POS system will automate and simplify your daily operations.

Explore our POS system in-depth Start your free trial today!

Gaming Cult Pokémon GO: How to get in the spirit and create fortune for Restaurant Business?

“Gotta catch ‘em all.”
Sounds familiar? Yes, we are talking about Pokémons. Those little Pocket Monsters that remind you of childhood nostalgia and Game Boy. Cheers! with Pokémon GO they are back. But you are a restaurateur now – a grown-up – who got over that craze long back. Hang on, we are talking about just business here! Yes, people going crazy over it, can turn into an opportunity for you to make fortune.

Just released on July 6, the free-to-play game has taken the world by storm and is getting viral like anything. The new Augmented Reality mobile app is dramatically carrying forward the 20 years celebrated legacy of Pokémons while hitting up crescendo.

Now you are thinking, as a restaurant owner what you have got to do with Pokemons?
Having said that, let us foretell, ‘the streets around your restaurant or cafe are going to be packed with Pokémon hunters very soon. Those who rove around with eyes locked into their phones.’

Lure Pokemon Go gamers to your restaurants

And it could be a golden opportunity to network with potential customers aka Pokemon GO players. Even if you are not playing it you can cash in the craze.

The best thing is, gamers and non-gamers are equally maniac. Now, imagine if there is a PokeStop (an in-game location to collect items) at your restaurant. Then, your place could be invaded by those enthusiastic Pokemon chasers.

Basically, the game uses phone camera and GPS for the player to move around and turns the surroundings into a Pokemon hunting world. This location-based game makes the real person travel in the virtual world of Pokémons to capture them. While Pokémons in the app are found anywhere and everywhere, it requires quite a long walk to catch them. As long as they are traversing the city capturing the elusive Pokémons (as they clear level after levels!), it is strongly possible that they might land up at your property looking for a one.

When a bunch of people are standing outside your restaurant, with their smartphones in hands, this is how you greet them!

Here are some ideas on how you can translate this mania to benefit restaurant sales:

  1. First and foremost, you should join the league and learn to talk the Pokémon talk. Find out whether your restaurant is a PokeStop ? If not, explore all the PokeStops in and around your area, to locate the traffic of Pokémon spotters.If your property falls in short radius from a location, then the likelihood strikingly increases that you would find Pokémon GO players around you.
  2. Identify and connect with the people in your region who are most likely to be playing Pokémon GO. These Pokémon aficionados are your potential customers.
  3. Train and prepare your staff with Pokémon GO, stay consistently updated on gamers and gaming trends/techniques in your region. Set proper guidelines for players and playtimes. Because out of the blue, people wandering around the property premises would be no lesser unsolicited, right?
  4. Be smart with offers and discounts. This is where you can innovate.
    “If you’re Team Instinct, we give you 10% off ”
    “Come on in, you might find the Pokémon you have been looking for all around.”
    “This weekend: it’s Pokémon GO special”
    Special offers would certainly attract a pack of passionate Pokémon GO players to visit your place.
  5. There is an in-game purchasable object called Pokémon “Lure”. If you are near a PokéStop, you should consider setting up a Lure module at your place. These module stay active for a 30 minutes and attract virtual Pokémons and thereby real Pokémon chasers in the vicinity.
    For few dollars a day, you can entice the influx of Pokémon hunters drawn to the ‘Lure’. More visitors could result to uptick in sales. Light-bulb moment?
    Flaunt the Lure modules and tell them when they can find more Pokémons at your place. Know their stories of Pokémon chase and capture, find different ways to share them with mass audience. Many restaurants have already been implementing numerous practices to tempt gamers and have reported significant rise in sales.
  6. Not to forget: Battery Charging Portals
    As much as the game makes the player walk around draining their energy, the app can use the entire battery charge within just a few hours. Just think, at that time if you are offering battery charging portals at your place, gamers would definitely stream in to get charged again. Now it’s your turn to charm them with your hospitality and make them return.
  7. The power of social media is not to be missed:
    When a player shares a photo of a Pokémon captured at your restaurant, re-sharing them could get you rise in audience engagement. Roll out offers and perks for those who use your hashtags on social platforms. How about an online contest then? Do think about it.
  8. Produce an inventive Pokémon-special dish or a drink. On top of that, how the gamers would find new Pokémons in and around your place? Well, you spill the beans.
  9. Increase patronage. Simultaneously, do not forget about privacy of your current guests. Ensure they get enough space and can keep away from Pokémon noise.

Just a little study of what appeals millennial guests, and your mind will come up with hundreds of ideas as to attract them.

At the end of the day, what matters for restaurateurs and hoteliers is to just implement some practices to come in terms with modern-day customers. Refraining from what is ‘in’, would only slow your pace down.

Multitude of trends will come and go, but what will remain is your brand.

Hence, strive to leave impression on your guests, try to grab their attention by bringing in what appeals to them and get them talking about you.

Lastly, Pokémons and alike trends are just a means of getting millennial customers notice you, the power lies in the skill how you engage with them and build lifelong experience for them to return.

Restaurant Software and how to get quick ROI on it.


As any restaurant operator knows, putting money in the right Restaurant Management System is one of the most important investment you will make for your restaurant’s success. However, selecting the most appropriate technology for your F&B business can be a daunting task. You have to be clear about a number of conditions, like flexibility and features of the system, accessibility and see if the system is user-friendly for your staff, test the software yourself, the cost of the product and more. Nevertheless, as it is the lifeline of success in the restaurant business and there is no way around it, especially considering the fact that the pace of your service and fast transaction times is one the biggest factor of surviving in the industry. What restaurant’s often don’t take into consideration that even though it is a steep investment, a quick ROI on the restaurant software is assured.

If you feel that investing in a restaurant POS system is too much, just think how much will it cost when guests are no longer coming in because your food joint is famed for slow service and long waiting interval.


Here is how you get a quick ROI on restaurant software.

ROI on restaurant software

Diminish requirement of human resources

A powerful restaurant management solution will easily automate majority of the restaurant operations, helping you reduce the capital spent on human resources and staff requirement for running basic operations

  1. Depending on the size and type of your F&B business, a comparatively smaller amount of staff can also easily perform the operations through a powerful restaurant software.
  2. Reduction in man hours spent on performing routine time-consuming tasks like ordering, billing, table management and more.
  3. Moreover, the all-in-one system also saves time by computerizing the process of inventory management and reporting.

Increase in revenue

  1. As the system will help you automate the operating, resulting in faster service, increased table turnover and satisfied guest.
  2. The accurate reports from the restaurant software will help you make quicker, better decisions.
  3. Another great way to increase profits is to offer discounts. A strong restaurant pos software gives you immense control over managing discounts and happy hour systems.

Inventory management and loss control

A well-defined inventory management helps you cut down the losses that were occurring due to wastage of restaurant inventory.

  1. One of the basic way to save money to rigorous inventory control. What a restaurant POS will do is, ensure that you are not cheated and inventory is wasted, keeping costs down and profits high.
  2. Addressing shrinkage in your restaurant and bar is another important factor in managing the costs. A reliant restaurant software like eZee BurrP! offers electronic KOT system which eliminates the chances of human error and leaves no chances for tampering the system.

Helping you streamline your restaurant and bar business

  1. As all transactions are recorded in the restaurant management software, there is very little chance for human fiddling and tampering the accounts.
  2. Additionally, various detailed reports will give you a clearer description of the incomes, expenses, profit and losses occurring at the restaurant.
  3. Quicker and easier vendor management to ensure you are not getting deceived from any connected vendors.
  4. Updates from branch restaurants in a single place saves time.
  5. Enhanced menu management for easily upsell services
  6. A robust banquet management will give your establishment all the tools required to run your banquet efficiently.
  7. A loyalty program will allow the restaurant to create and process gift cards and keep attracting repeating guests.
  8. Restaurant software integrated with multiple 3rd party services, making it easier for your business to adapt the system with ease.


The above scenario was to give you a glimpse on how a POS can help you yield maximum returns on your investment. Now let me show you the losses you incur for not investing in a restaurant POS system

Now supposedly it takes 2 hours for your store manager to manually check the inventory in stock in the restaurant on a daily basis. In a week that is 14 hours, that amounts to 730 hours in a year! That means that on an average, you staff is spending 30 days in a year on just inventory and stock management!

Through an advanced restaurant software, your staff can perform the same task in less than 1/4th of the time it takes to do manually!

I can continue showing you the numbers or ask you to come out of the stone ages and try eZee’s all-in-one restaurant management software yourself.

Restaurant POS that fits your business

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Top Qualities of a Great Restaurant Waiter!

Top attributes to qualify as a great waiter


Restaurants are usually judged by the services they provide to their guests. Needless to say, most of the times, waiters are the first point of contact for guests. Hence, it is significant for them to manifest both professionalism and an air of dexterity.

In recent times, the guest’s expectations from the waiters have become pretty high, they look for complete comfort and extraordinary service when they are out dining and primarily it is up to the servers to make sure that they receive the services they came looking for. So what exactly defines a good waiter? The answer is here:


Waiters are the face of a restaurant. So, it is of utmost necessity that they are dressed in the most appropriate attire. Shabby, creased or stained uniform could be displeasing to the diners who are come to the restaurant to enjoy good food in a hygienic eRestaurant business depends a lot of the quality of waiting staff, they are face of a restaurant. So, it is of utmost necessity that offer a great service to your guests.nvironment. Thus, waiters need to neat, tidy and presentable to the guest, because the first impression is the last impression!


An ideal waiter is one who is punctual about his shift timings and is always present at the at the work station prior to his shift. This discipline and punctuality directly reflects the core values of the eatery.

Cordial & Hospitable:

While interacting with the guests, an ideal server always uses docile terms for addressing such as sir, ma’am and miss with a pleasant smile on the face. The response to customer’s questions needs to be gentle, accurate and polite. Silent laughs, snickering and side table remarks might not be taken well by the guests.

Profound knowledge of menu:

One of the most important attributes of being a good waiter is understanding the restaurant and its operations inside and out. A guest  favourite waiter will not only have profound knowledge about the restaurant but will also mesmerise the guest with his thoroughness. As a result, the waiter will freely interact with the guest and will be able to engage the guest with the restaurant in a true sense. Inspect the item before serving: The waiters who have the habit of inspecting food before serving saves everyone around from a lot of undesired drama, especially when there are special requests involved. A humble waiter always accepts and informs the guest if the orders have been messed up and apologizes for

Inspect the item before serving:

The waiters who have the habit of inspecting food before serving saves everyone around from a lot of undesired drama, especially when there are special requests involved. A humble waiter always accepts and informs the guest if the orders have been messed up and apologizes for any additional delay.

Observant & attentive:

After the order is served, a good waiter always keeps checking on the table he serving, from an adequate distance respecting the guest’s personal space. Ideally, he has to be vigilant about sitting arrangement of the guests, filling up empty glasses, cleaning up some unexpected spilling on the table and be there near the table if the guests need to place some more orders after finishing a course.

Quick post meal service:

A worthy waiter will always ask whether the guest is done with dining before taking away the dishes from the table. If there is some food still left in the dish, he can courteously ask if the food was all right. The table has to be cleared promptly, but not without asking the guest. A smart waiter will ask if there is anything more he can get for them, opening the avenue for the guest to order for desserts or juices.

Tip accepting manners:

When the guests are about to leave after their meal, the waiter must never show his eagerness to receive a tip from them or even mention about it, unless asked. If they have placed the tip on the table inside the invoice folder, it is important that the waiter is patient enough not to clasp or check the amount before they leave.

Restaurants have to be highly selective when hiring their staff especially the waiters as they are in direct touch with guests. In today’s era, it is not sufficient to know how to take orders and serve food. Guest look much beyond that in terms of personalized and efficacious services from restaurants and it is majorly upon the waiter’s shoulders to meet or exceed these expectations.